Timex, with 160 years of watch making experience, recently announced the availability of a line of stylish activity trackers under the company’s new Connected Style collection. The new Timex Metropolitan+ activity tracker watch blends the functionality of an activity tracking band with the look and feel of a traditional men’s analog watch

The Timex Metropolitan+ tracks steps and estimates distance and calories burned though there’s no mention of sleep tracking. The watch connects to the smart phone mobile app via Bluetooth where all the data is stored. The watch face features a dial that displays progress towards the fitness goal set for the day. Charging is apparently not required so we can safely assume it should be a replaceable coin cell battery.

In the words of Shawn Lawson Cummings, CMO of Timex Group USA. “We recognized a void in the marketplace for fashionable, functional activity trackers that keep guys connected. The Timex Metropolitan+ watch can be effortlessly integrated into the dynamic, everyday lifestyles of our male consumers.”

The Metropolitan+ will debut in two unique styles.  One watch has a silver-tone case, a black dial with red accents and a textured leather strap.  The other variation features a black case with a black dial and orange accents and comes with interchangeable black silicone and orange nylon straps. Both styles feature quick-release straps so you can easily change your look with a variety of strap options available at timex.com.  Both watches also feature Timex’s signature INDIGLO^® night-light, and the phone app is compatible with both iOS and Android devices.

The Timex Metropolitan+ will retail for $125 and $150 depending on the version purchased. One can’t help but compare the Metropolitan+ with Runtastic’s Moments and Withings’ Activitie. Looks like the analogue activity tracking watch scene is getting crowded.

Source: PR Newswire